How To Boost Your Landing Page Conversions

Unless a website is non-business related, all visitors are potential conversions for the business owner, and it doesn’t matter what the desired action or response is from the visitor. The gateway to your entire business rests with your landing page and how well it converts. If no one ever gets past your landing page because it doesn’t convert, then it’s almost like your business doesn’t exist. If you would like better results from your landing pages, then we have 3 tips straight from the marketing trenches to put more conversion power into your landing pages.

All landing page copy needs to adhere to copywriting principles, and one thing that means is you want to keep paragraphs to 4-5 sentences, or less. You don’t need a lot of copy to have a high-converting landing page, but you can use at least one subheading if needed.

Your headline needs to capture attention, and the rest of your copy has to compel readers to desire what they’re getting for giving you their contact information. Your response will be much better if you follow the copywriting principle of short paragraphs and no longer than four or five sentences. You need to stick with that format because it helps people to skim and scan your copy. Your copy needs to have a smoothness to it and a good flow from one section to another. You really do not need to make your landing page copy long, but do make sure you follow proven copywriting practices. If you study good copy from either sales page or landing pages, you’ll see how your copy needs to be written. The people who read your landing page copy will get hooked by one of your benefit bullets if they are written well. But still, given that, you really do need to have a great headline because many readers base their decision to read farther on the headline.

The ad for you landing page is your headline, and people will often read the headline and then decide to not read any more. All you need to do with your headline is make people want to read the very next line – that’s it.

You can get ideas for headlines by studying landing pages and sales letters in your particular niche. Always remember that testing is the key to optimization; test your headlines and check your conversion rate after several hundred impressions, or visitors. The key to conversions is testing, and that is exactly how the highly successful online marketers approach everything they do.

You are the only one who can lend credibility to your landing page. If you want your landing page to seem more credible, testimonials are an excellent choice. Landing pages with strong testimonials get real results. Friends and family can be an excellent resource for testimonials if you don’t have any for your product just et. Do not overlook the importance of testimonials on your landing page or it could have a negative impact on sales. Understanding how to build an effective landing page can help you avoid omitting any important steps. It requires a little work in the beginning but nailing down the process now will pay off big time down the road.

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