COMMISSION TAKEOVER REVIEW and BONUS

Google AdWords has turned out to be a lethal weapon in an Internet marketer’s arsenal. You can make your Adwords ads perform at a new level of effectiveness using the three approaches you’re about to read.

People type in words to search, and those ‘keywords’ are the vehicles that will bring your ads and site to them. If you have been doing AdWords advertising, then we hope you understand the value of placing certain keywords or phrases within your ads. There are compelling and profitable reasons for doing so. When someone searches using these keywords and sees your ad, they should be able to connect with it. Your keyword should be in the main title of the ad and as well as the body of it. Under performing PPC campaigns, starting with the ad, need to be immediately addressed to stop the flow of your money going to Google. Creativity is indeed an important part when it comes to creating compelling copy, but it’s not the only thing. Just don’t go there with the creative writing stuff, you’ll get your butt handed to you by your competitors. Your ads should be compelling enough to grab the searcher’s attention and for that, you’ll have to go beyond just using your creativity. Using keywords in your headlines is important so it will help people to feel like your ad may be what they’re looking for. You may find that the keyword should be in it, but you won’t know until you test it. People bring their preferences with them when they search, and you may find a split between with and without the keyword in the headline. You cannot use product or trademarked names in a headline or ad, but there could be other unique words people search for, we know they do, and that bolded in your ad may matter. The more relevant your ads to your website, the more Google love you’ll get. The higher your quality score, the lower your CPC, and that is what you want. The second important AdWords ad writing tip that you should keep in mind is to try and make your ads stand out by bringing out the unique selling point of the product you’re promoting. Every product has some kind of major benefit, which means even yours will have one too. Don’t forget that you can always test your ads with all PPC platforms. You can study other ads if you like, but no matter what you do make sure you test only the strongest benefits. They shouldn’t have to struggle to understand what problem your product is solving or what it can do it for them. If possible, you can test with your benefit in the headline if it will fit.

Take a look at other ads and see if anyone else is asking a good question because a certain kind of question can make people almost have to click through. These questions don’t have to be too complex but should be enough to address to their problems directly. The effect you want to create is that they just have to know what the answer is. There is real power in this strategy, but the key is in the question. The more experience you get with writing AdWords ads and testing, you’ll see improvement faster than you think. Good luck!